Bring Your visitor attraction site to Life with Custom Illustrations

Where creativity meets functionality. I specialise in creating bespoke illustrations, tailored to enhance the visitor experience at brick-and-mortar establishments such as museums, galleries, visitor attractions, holiday parks, campsites, wildlife parks, National Trust sites, walled gardens & large farm shop/cafes as well as one-off or seasonal events such as festivals & sporting events. My custom illustration service is designed to captivate your audience, making their visit unforgettable. I believe that every space, be it a year-round destination or a special event such as a festival, deserves to be brought to life in a way that captivates and engages your visitors so that you stay ahead of the competition and visitors keep talking about you. My process is designed to ensure that your vision is realised through custom illustrations and innovative digital solutions, tailored specifically to your needs.

why choose custom illustrations?

Interactive Maps: Transform your grounds with beautifully illustrated maps. Guide your visitors effortlessly with beautifully illustrated, on-brand maps that showcase key attractions. Available in both large display formats and take-away sizes, these maps are functional works of art.

Engaging Activity Sheets: Keep your younger visitors entertained and educated with custom colouring sheets and explorer sheets. These interactive tools are perfect for sparking curiosity and encouraging discovery, providing hours of fun while they learn about your site.

Personalised Touch: Each illustration is crafted with care, reflecting the unique character and charm of your venue. My detailed, hand-drawn designs, ensure that every element is both accurate and aesthetically pleasing. I digitise the drawings so that you can choose to use individual illustrations in your marketing campaigns and around your website and social media to highlight particular events throughout the year.

Enhanced Visitor Experience: An engaging visual representation of your offerings can significantly enhance the visitor experience. My illustrations help visitors navigate and interact with your site in a more meaningful way, creating lasting memories.

the Process

Initial Consultation

We’ll start with a conversation to understand your vision and goals. Whether you need maps, educational content, seasonal or special event materials, I’ll provide a tailored strategy that aligns with your brand.

What You Get - A personalised, clear roadmap for how we’ll proceed, from concept to completion.

Site Visit & Exploration

I’ll visit your site to capture its essence, taking photos and notes to inform the design. This allows me to immerse myself in your space, understanding the layout, atmosphere, and key areas that will benefit from bespoke illustrations. You'll receive initial sketches and suggestions on how to integrate illustrations for maximum impact.

What You Get - A comprehensive site assessment to identify focal points and visitor pathways and tailored suggestions on how to integrate illustrations into your space for maximum impact. Based on our consultation, I create initial sketches and concepts. You'll have the opportunity to review and provide feedback to ensure the final product perfectly matches your expectations.

Custom Illustration Design

Drawing from our consultation and site visit, I’ll begin crafting your custom illustrations. This stage is where creativity meets strategy—whether I’m designing a captivating illustrated map, engaging activity sheets, or dynamic digital content.

What You Get - Unique, hand-crafted illustrations that reflect the character and spirit of your venue or event as well as a range of assets including maps, information sheets, discovery sheets, and coloring sheets that appeal to visitors of all ages. With the option of seasonal or event-specific designs, you’ll be able to keep your content fresh and engaging year-round. A package of social media assets derived from the custom illustrations, will be ready for you to use in your marketing campaigns and I can provide consultation and the provision of a package of illustrations to link to your website, allowing visitors to explore the venue or event online before they arrive.

Integration with Digital & Print Media

I’ll help you seamlessly incorporate illustrations into your website, social media, and printed materials, ensuring consistency across platforms.

What You Get - Consistent branding across all mediums, ensuring a cohesive and professional look as well as high-quality, print-ready materials such as activity sheets, event maps, and information leaflets that resonate with your audience. You’ll receive digital maps and guides for your website and mobile platforms, enhancing visitor navigation and engagement.

Feedback & Refinement

Your satisfaction is my top priority. After delivering the initial designs, I’ll seek your feedback to ensure the final product meets your expectations. We’ll refine and perfect the illustrations until they’re exactly what you envisioned.

What You Get - Open communication and ongoing support throughout the project and a collaborative refinement process with revisions to ensure your complete satisfaction.

Ongoing Support & Seasonal Updates

Our relationship doesn’t end when the project is complete. I offer ongoing support to help you update and refresh your illustrations as needed. Whether you’re planning a new event or want to adapt your materials for a new season, I’m here to help.

What You Get - Continued support for updates and new projects, keeping your visuals fresh and engaging year-round and strategic advice on how to leverage illustrations for upcoming promotions or events.

Enhance Your Visitor Experience Today!

Ready to captivate your audience with unforgettable custom illustrations? Let’s work together to create a visually stunning, immersive experience that not only delights your visitors but also elevates your brand.

Contact me today to schedule your initial consultation and start bringing your vision to life. check out my packages below to help you decide which suits your needs best!

the essentials

Perfect for those starting with custom illustrations, focusing on essential engagement tools.

Price Point: £2500 - £6000 | 4-6 weeks

Overview: The "essentials" package is designed for clients who need a foundational set of custom illustrations to enhance their visitor experience. This package is perfect for those looking to add a creative touch to their venue or event without extensive customisation or digital integration.

What’s Included:

Initial Consultation: A strategy session to understand your needs and define the scope of the project.

Custom Illustration Design: Creation of basic custom illustrations, including:

One custom illustrated map of the venue or event.

Two activity or discovery sheets.

Print-Ready Files: High-quality, print-ready files delivered in formats suitable for immediate use.

Basic digital files: Optimised for web and social media.

One Revision Cycle: A single round of feedback and revisions to fine-tune the illustrations.

Ideal For: Smaller venues, local events, or businesses looking to add an initial layer of engagement without a significant investment.

Enhanced Experience booster

Offers a mix of physical and digital assets, making it ideal for venues or events looking to significantly enhance visitor interaction.

Price Point: £8000-£12,000 | 6-8 weeks

Overview: The "Enhanced Experience Booster" package is tailored for clients who want to create a more interactive and memorable visitor experience, combining custom illustrations with digital elements. This package is the most popular choice, offering a balance between creativity and digital innovation.

What’s Included:

Initial Consultation & Multiple Site Visits: A detailed consultation followed by multiple site visits where necessary to gather inspiration and ensure the illustrations align with the venue’s atmosphere.

Comprehensive Custom Illustrations: Creation of a set of engaging illustrations, including:

One detailed, interactive illustrated map for both print and digital use.

Three activity sheets (e.g. explorer sheets, educational sheets, and coloring sheets).

Custom branding illustrations for web, social media, and printed materials.

Seasonal event promotions and map integration (e.g. for festivals or holiday events).

Digital Integration: Assistance in integrating the illustrations into your website and social media platforms.

Two Revision Cycles: Up to two rounds of revisions to perfect the illustrations.

Branding Integration: Ensuring the illustrations are aligned with your existing branding and marketing materials.

Ideal For: Medium-sized venues, tourism destinations, and event organisers who want a strong visual impact both on-site and online

Immersive Experience Mastery

Price Point: £15,000 - £20,000+ | 10-12 weeks

Overview: The "Immersive Experience Mastery" package is for clients who want the ultimate in visitor engagement, offering a fully customised suite of illustrations and digital solutions that integrate seamlessly into all aspects of their branding and visitor experience.

What’s Included:

In-Depth Consultation & Extensive Site Visit: A comprehensive consultation followed by a thorough site visit to capture every detail of the venue or event.

Full Custom Illustration Suite: A complete set of tailored illustrations, including:

A highly detailed, interactive illustrated map designed for on-site, web, and mobile use.

Five activity or discovery sheets for various age groups, including family-focused and educational content.

Three information sheets or brochures.

Multiple themed or seasonal designs for special events, updated as needed throughout the year.

Advanced Digital Integration: Custom interactive features for digital platforms, including virtual tour integration.

Unlimited Revisions: Unlimited revision cycles to ensure absolute perfection in the final product.

Comprehensive Branding Alignment: Full integration of illustrations into your branding, ensuring consistency across all media, including social media content, print advertising, and promotional materials.

Ongoing Support & Seasonal Updates: Continuous support for updating illustrations, as well as seasonal refreshes to keep content engaging and relevant.

Ideal For: Large venues, top-tier tourism destinations, and major event organisers who want a fully immersive and consistently engaging visitor experience, with strong integration into their branding and marketing strategies.